There are
numerous reasons why we recommend that you seriously consider staging your home
before prior to putting it on the market for the whole world to see. We want
all of our Sellers to sell for top dollar in the shortest amount of time
possible and home staging is one of the biggest weapons in our marketing
arsenal and one of things that you as a seller actually have some control over.
Simply
stated, home staging is the art of preparing your home for sale in order for it
to sell quickly and for the most money. It may be as simple as rearranging
things that you already have, eliminating clutter and cleaning or it can be as
complex as bringing in new furniture, art and accessories. We as experienced
REALTORS understand that people show with logic and buy on emotion. Properly staged
homes help to evoke a positive emotional response among prospective buyers in
some cases causing them to want to buy and in many cases, helping with
objections that may present themselves in the process. The ultimate goal is to get a prospective
buyer to fall in love with you house.
It is a
proven statistic that the average days on market for staged homes is
considerably less than non-staged homes. Of course the numbers vary but
according the professionals at ASP®, their staged listings take 83% less time to sell and
the average days on market is 29 days vs. 185 for non-staged home. The stagers
at ASP® guarantee
that their services will cost less than your first price reduction. We can
honestly say that this has been our experience here in our local market.
It is really
hard for most sellers to see their home with the critical eyes of a prospective
buyer. Packing up your home and selling
it can be a stressful experience. You are emotionally involved with your
belongings and may not be able to see your home objectively. In some cases, you
have lived in your home so long that you don’t see things anymore, i.e. that
ugly wallpaper in the kitchen or the buckled carpet in the bedroom. You as a seller may not possess the decorating
skills that a home stager does so for these reasons and many others, we
recommend that you meet with a professional home stager before you put your
house on the market.
There are
countless buyers who look at your home online before they make a decision to
physically view it in person. Staged homes look better in the MLS pictures
online and thus command more showings. In this day and age, virtually all
prospective buyers are looking at your home online first. The benefits of home
staging will result in more foot traffic and thus more potential offers for
your property. If a home stager has done their job properly, they will create
an environment that allows the prospective buyer to imagine living there. If
the buyer already feels like they are home, they are more likely to make an
offer for the property. In a highly competitive market, the staged home is more
likely to win over on a home that was not staged.
The cost of
home staging varies and depends on how much work needs to be done. Typically
the cost of a home staging consultation will cost between $250 - $700 but it
could cost several thousand dollars if you are selling a multi-million dollar
property. When we visit your home, part of our job will be to ascertain what
level of home staging you will need to get you your home sold quickly for the
most amount of money. We view the cost associated with home staging as an
investment in your property that can and should yield large return. In some
cases, the REALTORS® on our team have enough knowledge of the basics of home staging and can
make recommendations on what you will need to do. Several of the Agents on our
team have their ASP accreditation and can help guide you in the right direction.
We look forward to the opportunity to serving your real estate needs.